Ranking das 100 Marcas mais Valiosas do Mundo!

Posição Marca Valor (em bilhões) US$/ 2013 Valor (em bilhões) US$ / 2012 1 Apple 87,304 70,605 2 Samsung 58,771 38,197 3 Google 52,132 47,463 4 Microsoft 45,535 45,812 5 Walmart 42,303 38,32 6 IBM 37,721 39,135 7 GE 37,161 33,214 8 Amazon.com 36,788 28,665 9 Coca-Cola 34,205 31,082 10 Verizon 30,729 27,616 11 AT&T 30,406 28,379 12 Shell 29,752 22,021 13 Vodafone 27,009 30,044 14 Wells Fargo 26,044 23,229 15 Toyota 25,979 24,461 16 NTT Group 25,602 26,324 17 Volkswagen 23,666 17,758 18 The Home Depot 23,423 20,902 19 Chase 23,408 18,964 20 China Mobile 23,296 17,919 21 BMW 23,236 21,262 22 HSBC 22,865 27,597 23 Bank of America 22,397 19,537 24 Citi 21,677 18,639 25 McDonald's 21,642 22,23 Posição Marca Valor (em bilhões) US$/ 2013 Valor (em bilhões) US$ / 2012 26 Intel 21,139 21,908 27 Walt Disney 20,548 15,392 28 Mercedes-Benz 20,298 19,762 29 Santander 20,119 19,969 30 Hyundai 19,906 16,501 31 ICBC 19,82 15,164 32 Mitsubishi 19,723 19,488 33 Siemens 19,647 16,32 34 Ford 19,623 17,559 35 American Express 19,004 18,231 36 Pepsi 18,701 17,096 37 BNP Paribas 18,573 16,809 38 Exxon Mobil 18,302 16,419 39 Tata 18,169 16,343 40 Nestlé 18,075 16,661 41 Tesco 17,918 20,051 42 Nissan 17,646 14,167 43 Chevron 17,579 17,511 44 Target 17,46 15,267 45 Mitsui 17,358 15,405 46 China Construction Bank 16,949 15,464 47 GDF Suez 16,686 16,598 48 Hitachi 16,588 16,391 49 UPS 16,572 18,083 50 IKEA 16,57 15,211 Posição Marca Valor (em bilhões) US$/ 2013 Valor (em bilhões) US$ / 2012 51 PwC 16,375 14,296 52 Orange 16,342 18,557 53 Honda 16,114 14,963 54 HP 16,112 21,707 55 Oracle 16,047 17,031 56 Agricultural Bank of China 15,967 9,929 57 Marlboro 15,964 15,171 58 Cisco 15,468 12,865 59 AXA 15,031 13,406 60 Nike 14,943 18,619 61 Toshiba 14,715 14,185 62 Deustche Bank 14,715 12,906 63 Sberbank 14,16 10,772 64 Bank of China 14,145 12,857 65 JP Morgan 13,775 11,602 66 Bradesco 13,61 15,692 67 Sinopec 13,518 8,127 68 Barclays 13,436 13,552 69 Total 13,311 12,968 70 CVS 13,136 9,421 71 Petrochina 12,994 10,491 72 Deloitte 12,812 9,66 73 ING 12,787 13,256 74 Comcast 12,765 12,473 75 Allianz 12,657 10,951 Posição Marca Valor (em bilhões) US$/ 2013 Valor (em bilhões) US$ / 2012 76 Sam's Club 12,466 11,517 77 Itaú 12,442 13,171 78 Walgreens 12,33 11,564 79 T Mobile 7,155 5,867 80 BP 11,94 10,222 81 Olay 11,709 11,756 82 MUFG 11,596 8,315 83 3M 11,472 10,717 84 Movistar 11,135 14,412 85 KPMG 10,986 10,555 86 Ebay 10,893 8,959 87 FedEx 10,572 10,072 88 SAP 10,511 9,042 89 TD 10,401 8,499 90 RBC 10,277 8,647 91 Generali 10,183 11,168 92 Ernst and Young 10,052 8,538 93 China Telecom 9,974 7,357 94 Banco do Brasil 9,883 7,264 95 SoftBank 9,869 6,841 96 Credit Suisse 9,82 8,368 97 Lowe's 9,612 8,882 98 Sony 9,597 12,358 99 Panasonic 9,589 9,233 100 Kellog's 9,522 7,955